Whenever and wherever you see Grain Berry® foods, you can rely on them having whole grains, first and foremost and a powerhouse of natural antioxidants in the form of a special bran. This bran actually has more of these important antioxidants than blueberries, pomegranate juice and even red wine. You can also count on Grain Berry® for having sensible fiber from grain - and only grain - to help maintain better digestive and overall health. We don't add unrelated fiber to show larger numbers. Too much fiber interferes with the absorbency of vitamins, minerals and antioxidants. That is what we mean by sensible fiber. Dietary fiber from grain has been shown to be helpful with cardiovascular, respiratory, cancer and general well-being.